In the past few years at AMEC, she has been really active on their education committee, working on an introductory course for those new to the media monitoring and measurement and evaluation sector. She is a so-called individual member at AMEC, part of a group that run our own consultancies or are freelancers.
And, since 2021 she is also on the international board of the International Association for the Measurement and Evaluation of Communication (AMEC).īridgeman did not have her first board meeting yet, but as she has been involved for 22 years in the industry, seeing it change and grow. She has worked with clients across all sectors: finance, pharma, government, consumer and NGOs to assess media sentiment, strength of message delivery, reputational strengths and weaknesses. Learning her trade in the earned media content analysis space, she also works with owned, paid and social media data to provide counsel to external comms departments and marketing teams. Bridgeman has been working in the PR measurement sector since 1999, she supports media monitoring agencies, media evaluation consultancies and PR companies with flexible freelance knowledge. Shownotes | About Steph Bridgeman| Submit a commentĪs expert on this topic, Steph Bridgeman joins us on the show.
Internal and external communication: are the differences really that big from a measurement point of view? This episode is about how measurement of external and internal communications can be aligned and how the last boundaries inbetween are going to fall.